July Birthstone: The Ruby

July’s special stone is the Ruby. It is a lovely, red-pink colored precious stone.

ruby is a pink to blood-red colored gemstone, a variety of the mineral corundum. Its name comes from ruber, Latin for red. Other varieties of gem-quality corundum are called sapphires.

The ruby is considered one of the four precious stones, next to the sapphire, the emerald and the diamond.

Prices of rubies are primarily determined by color. The brightest and most valuable “red” called blood-red, is a superior over other rubies of similar quality. After color follows clarity: similar to diamonds, a clear stone will command a premium, but a ruby without any needle-like rutile inclusions may indicate that the stone has been treated. Cut and carat (weight) are also an important factor in determining the price.


Here are some of our custom designed items with rubies.

Ruby Bracelet in White Gold by Avianti Jewelry
Ruby and Diamond Engagement Ring by Avianti Jewelry
Ruby and Diamond Engagement Ring by Avianti Jewelry
Ruby Oval cut in Yellow Gold Earrings by Avianti Jewelry
Ruby and Diamond Oval Earrings by Avianti Jewelry

Ruby is the traditional birthstone for July and why don’t you let Avianti Jewelry custom design you a piece of art for your special month. We can also design you a mothers ring with all your children’s birthstones. At Avianti, the sky is your limit.


If you are interested in Avianti Jewelers giving you a quote on a custom ruby piece for your special July sweetheart, please visit our CONTACT page.

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What is a Rubelite?

Rubelite is the name of the pink to red colored hues of tourmaline. Tourmalines are semi-precious stones that come in a variety of colors.

There are red and pink tourmalines in many subtle differences, which include a soft pink, a fine bright pink, an deep violet and a bold ruby-red. However, only a few of these are deserving to call themselves ‘rubelites’. The name comes from the Latin ‘rubellus’, which means reddish. Rubelites are not just red or bright pink tourmalines. There is an important principle for this beautiful gemstone, and that is the way its color behaves in daylight and artificial light. Many gemstones change their color depending on the light source. A true rubelite does not. It shines just as intensely in artificial light as it does in daylight. The color of most other pink or red tourmalines, by contrast, displays a more or less clearly visible tinge of brown in artificial light.

This stunning, up and coming stone has caught Avianti’s eye and we have begun to add this into our fine jewelry collection.

This is one of our Rubelite in Rose Gold Engagement Ring that you can find on Etsy.


Another design is the Rubelite in another Rose Gold setting with Diamonds, again, found here on Etsy.

We personally think that the Rose Gold really brings out the color of the Rubelite and the accent diamonds always add an extra shine.

But we love to help our client’s dreams come true so we even created a couple Rubelites in a White Gold setting.

One of them is a Rubelite Ring with a Twisted Split Shank.

Another lovely Rubelite Ring has a Diamond Twisted Split Shank cast in White Gold.

If you are interested in a custom piece of jewelry, Avianti Jewelers will love to asset you in making your dreams come to life. Please visit our CONTACT page.

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Music is art for the soul

“Without music, life would be a mistake.” – Friedrich Nietzsche

Music has always been one of the most influential tools since the beginning. Some music can make you want to dream, some bring out your inner artist, dancer or even your inner rebel. It is one of the most beautiful forms of art. At Avianti Jewelry, we love music. We listen for its inspiration it all day long – while we create custom jewelry, work with clients, or our blog. We have created a couple items that show our love for music.

This is our Emerald and Diamond Viola cast in Yellow Gold pendant. With the Emeralds on the neck and Diamonds all around with a plain Yellow Gold bow:

Next is our Onyx and Diamond Saxophone brooch with music notes and White Gold and Diamond keys:

If you have a passion in the musical arts, let us know and we would be honored to work with you so that you can show your love with an instrument of your choice and we would love to create it with you.

If you are interested in Avianti Jewelers giving you a quote on a custom ring, or any other music item, please visit our CONTACT page.

Let us make your wishes come true with the master jewelry designer himself, Avi. Avi has been doing this for over 40 years and nothing is to difficult for him. Lets make any appointment, sit and talk it over with a handmade cappuccino.

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June Birthstones are Alexandrite and Pearls

The June Birthstones are Alexandrite and Pearls. Both of these items are very beautiful and vary in color.


Pearls come in a variety. There are Fresh Water Pearls, Tahitian Pearls, Black Pearls and Mabe Pearls. Avianti Jewelry has many beautiful items with Pearls.

This is Avianti’s Vintage Pearl and Diamond Ring on Etsy.

Vintage Pearl and Diamond Ring by Avianti Jewelry on Etsy

This is our Tahitian Pearl Pendant on our website here.

Tahitian Pearl and Diamond Pendant by Avianti Jewelry

This is our Black Pearl and Diamond Earrings on our main site.

Black Pearl and Diamond Earrings by Avianti Jewelry


Alexandrites are a very rare making hard to come by, an expensive stone and most are synthetic. The reason Avianti do not use Alexandrires, is due to those reasons and we do not want to sell cheap and fake stones.

There is one question many people ask: “Why do Alexandrites appear to hange color in the sunlight vs the artificial light?”

Here are the 3 main lights with the effects on the gems.


The radiant lighting contains a higher balance of red light and the Alexandrite appears red to a person’s eye.

Mixed Light:

Alexandrite effects the aspect of an observed color change from a greenish hue to a reddish with a change in source illumination.


Daylight contains high proportions of blue and green light and the stone appears green to the human eye.

If you are interested in Avianti Jewelers giving you a quote on a custom ring, please visit our CONTACT page.


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Our Improved Etsy Site!

Here at Avianti Jewelry, we have begun to improve our Etsy site! We have begun to add more and helping our collection grow. We have everything from Vintage Jewelry to Silver Jewelry. Of course, per Etsy’s specialty, everything is handmade, custom and/or vintage.

Most of our listed jewelry is our handmade custom work of art! We have Diamond Engagement rings, wedding bands, gemstone rings, bracelets, pendants, necklaces, and more!

We have Gemstone Rings that can be for birthstone rings, Anniversary Rings or even a unique Engagement Ring.

In our Silver Jewelry we have a Native American Collection and you can even find our Horse collection in our Silver Jewelry section.

In our Diamond Ring section, we have Diamond Engagement Rings and Wedding Bands for the lucky lady!

For our Vintage Jewelry, we have stunning, unique and classic jewelry that can only be bought here.

Since Avianti Jewelry loves going above and beyond, you can always message us on Etsy and we would love to help create your perfect custom piece. Just let us know!

If you are interested in Avianti Jewelers giving you a quote on a custom order, please visit our CONTACT page.


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Custom Designed Emerald Earrings with Diamonds!

Avianti Jewelry has been known for their handmade jewelry and antique styled jewelry, but something we take pride in is going the extra mile for our clients who want something made special for them.

We are specialized to making custom stunning engagement rings, unique pendants and necklaces, and lovely earrings.

This is the journey of a client’s new and beautiful Emerald earrings.

The first thing our jeweler did was, create the flawless Gold Earring setting and set in the accent Diamonds, giving it a real shine!

Once that is done, he connected the gold setting together, getting it ready for the center stones.

After adding a couple more Diamonds to the earring set, he added the stunning Pear cut Emerald.

And the second one…

The process of creating an earring pair like this, is art. The tools are the stones and the Gold, Diamonds and colorful stones to compliment the canvas – the lucky person who wears this masterpiece.

At Avianti Jewelry, we strive to make the customer happy. This isn’t just a business, it’s a passion. There is nothing like seeing someone’s face light up knowing it’s exactly what they wanted.

If you want something custom created just for you or a loved one, you can always visit our store front at 2137 Foothill Blvd., La Canada – Flintridge , CA 91011, call us at (818) 248-1116 or contact us using our site here.

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Horse Lovers… Sterling Silver Custom Jewelry

Avianti Jewelers promised a special custom made jewelry to all our Horse Lovers. Beautiful pieces of jewelry in honor of their loyal, stunning, and beautiful horses. Many choices such as: horse and shoe bangle, horse saddle seat ring, a detailed horse head with tail ring, horse head ring with amazing details, detailed horse pendent with necklace, and a horse ring with horse shoe. Horse jewelry made at is finest. Sterling silver horse jewelry items great as gifts to friends and yourself.

Only the beginning to our horse collection. Special request from our Avianti Jewelry clients from La Canada, Sun Valley, Sunland, La Crescenta, Montrose, Burbank, Glendale, Pasadena, South Pasadena, Los Angeles County, Orange County, Hollywood and Santa Anita.

All you Equestrians, Horse jockeys, horse owners, horse lovers, and horse fans… This is for you.

If you have an amazing photo of your horse, why not bring us a photo and we make you a special item for you to be able to have on you at all times.

The details are amazing!


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A Ray of Sunshine Hit Avianti Jewelry Today

Shining Bright on the Red Carpet at Avianti Jewelry this weekend, is this stunning 18k White Gold Intense Yellow Canary Diamond.

Over 8 carats Radiant Cut Intense Yellow Canary Diamond

Total weight of Diamonds is 10 Carats.

This is a beautiful item to be worn on the Red Carpet. You will be shining on the carpet with this beautiful one of a kind design star stud ring and bangle.

The bangle has all sorts of fancy colors from yellow to green to orange to pinks…. The colors of diamonds on here are breath taking. Fancy color diamonds are rare.

Feel like a celebrity as you wear this amazing rock on your finger on the red carpet.

The ring has yellow gold filigree scrolls gallery around the edges and also on the bottom of the ring.

Hints of yellow gold to make the Canary Yellow Diamond be unique and stunning more then ever.

The Canary Yellow Diamond ring goes so well with this bangle with gorgeous fancy color diamonds all round to make you shine as a ray of sunshine.

The Fancy Color Bangle has all shapes and sizes such as: heart, round, square, princess, pear, marquise, diamond shaped, circle, oval, cushion, baguette, asscher, emerald, brilliant, trillion and many more shapes.

Mirco Pave set finish to make your Fancy Yellow Canary Diamonds to stand out.

If you are interested in Avianti Jewelry making a custom jewelry piece for you or selecting from our large inventory, please visit our website at                                        Aviantijewelry.com or call us at 818-248-1116.

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Necklaces Necklaces Necklaces by Avianti Jewelry Designs

From the fiery orange, to the deepest red colored gemstone necklaces, we have it all. Come into our store and see for yourself the fantastic selection of rings, pendants, necklaces, bracelets, watches, and more. Below are some samples of the vibrant colors of our gemstones. Give us a call at (818) 248-1116

If you are interested in Avianti Jewelry making a custom jewelry piece for you or selecting from our large inventory, please visit our CONTACT page Or visit our store at 2137 Foothill Blvd La Cañada Flintridge, CA 91011

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Bridal Jewelry and your wedding day. Time to get married!

First of all, we would like to thank Michael Anthony Photography for allowing us to use these beautiful Bridal Photos. Check out more beautiful photos from this Santa Clarita Wedding Photographer when you get a chance. We used this couple as an example of not only great wedding photography, but also how bridal jewelry however simple or complex, can accent your wedding day look. See below how a photo like this one clearly shows the rings and bracelet. (below)

Here once again the bracelet accents this romantic portrait (below)

Heres another wedding set of bride and groom rings (below) These are present in our showcase right now as well as several hundred more pieces!

Give us a call at (818) 248-1116 to inquire or come on in to our store and mention “Blog Follower Discount” and receive 25% on all purchases. We are located at 2137 Foothill Blvd. La Canada California, 91011.


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