Department Store vs. Custom Jewelers | Which is better?

Client bought an engagement diamond ring from a popular department store retailer. He was then dissatisfied with over all quality of the ring, however he loved the actual design of the ring itself. He brought the ring to Avianti Jewelers and then we photographed the engagement rings as seen below.

He not only wanted a larger diamonds but also quality certified diamonds. We then got to work and started on the white gold band (below)

We then located the quality certified diamonds that were requested by our client. We then produced this beautiful engagement ring that our client specified. (below)

Notice the difference in quality in the diamonds in the same lighting conditions below.

What do you think of the Final product? Let us know, your comments are welcome below on our blog…

If you are interested in a custom ring please visit our CONTACT page.

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